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Helping players of all ages and abilities unlock their full potential
THE VISION
At FORM, we’re passionate about ensuring aspiring basketball players everywhere can access an affordable tool that helps them master and maintain proper shooting technique.
THE INNOVATION
We’re rewriting the playbook on how to develop proper mechanics of how to shoot a basketball with our innovative, cube-shaped training tool. The FORM’s patented design helps players hone 4 key mechanics to build muscle memory for textbook shooting form and gives them immediate visual feedback.
THE FORM TEAM
GORDON HAYWARD
NBA All-Star, FORM Co-founder
EMERSON KAMPEN
Former NCAA Player/Coach and FORM Co-founder
PAUL GEORGE
NBA All-star, Philadelphia 76ers and FORM Ambassador
LEXIE HULL
WNBA Shooting Guard, Indiana Fever and FORM Ambassador